The Streetfood Club × Fine2Dine: Bold Tableware for High-Energy Dining
At The Streetfood Club, dining is more than food. It’s high-energy hospitality, shaped by flavour, visuals, and a constant pulse of innovation. And right at the centre of the experience lies a surprising hero: tableware. Supplied through Fine2Dine’s Dutch partner Tovari, the collections help shape a story where colour, chaos and creativity come together.
A World of Organised Chaos
For Wes, owner and driving force behind The Streetfood Club, inspiration comes from world cities where chaos becomes charisma: Mexico City, Miami, Bangkok, Melbourne.
“We thrive on contrast,” Wes says. “Botanical versus urban, kitsch versus chic. Every element has to contribute to a story of organised chaos.”
This philosophy extends far beyond interior design. It shapes their choices in tableware — expressive forms, playful patterns, bold colours and contrasting textures.
"Tableware isn’t a detail, it’s the only design element every guest physically interacts with. It defines how a dish is perceived, and how the experience lands."
Each piece of tableware must be visually striking while also durable enough to withstand the demands of serving over 3,000 guests per week, combining bold design with reliable performance.
Flavour with Finesse: The Culinary Lens
For Chef Kevin, streetfood is a global language: fast, vibrant and full of character. At The Streetfood Club, those roots meet refinement.
“We bring streetfood flavours to a level you won’t find on the street. We keep it recognisable, but never predictable.”
His culinary principles revolve around impactful flavour, colourful and energetic plating, dishes designed for effortless shareability, and a playful approach to world cuisine with a creative twist.
Influences span Mexico, Korea, Latin America and Southeast Asia — but only dishes the team can “own” make it to the menu.
“Presentation isn’t decoration. It’s part of the flavour. The plate determines how guests read the dish; fresh, bold, raw, refined.”
Fine2Dine’s collections amplify that visual storytelling, supporting the colours and textures at the heart of every creation.
Events: Where dining meets performance
Events have become a core pillar of The Streetfood Club’s identity, immersive moments that blend entertainment with dining.
Wes explains, “People don’t come just to eat. They come to experience something. Our events become part of their lifestyle.” For the kitchen, this translates into a relentless focus on speed, precision, and consistency. Every dish must maintain its quality while performing visually in a dynamic, high-energy setting, and the flow between the kitchen and the floor has to be perfectly synchronized.
Kevin adds, “During events, food becomes part of the show. There’s no room for hesitation — everything must perform.” Fine2Dine’s durable and expressive tableware plays a crucial role, allowing the team to deliver dishes that are both visually striking and able to keep up with the pace of the service.
Growing a Brand That Refuses to Stand Still
The journey comes with challenges: maintaining top-tier quality even at high volume, preserving the team culture as the business grows, finding the right leaders for each new location, and evolving continuously while staying true to the brand’s identity. Just like its menu, The Streetfood Club itself is never static, it’s always in motion.
A concept this bold needs tableware that matches, and enhances, its character.
Through distributor Tovari, Fine2Dine delivers: design-forward collections with attitude, durability for extreme volume, shapes and colours that support “organised chaos”, flexibility to mix styles across settings.
The result is a dining experience where dishes don’t just taste vibrant, they look like it.
Looking Ahead: Trends Shaping the Future
Looking ahead, Wes sees a vibrant path for modern hospitality. One where boundaries blur and creativity leads the way. Dining, entertainment, and community are merging into seamless experiences, while casual dining is being elevated to deliver energy and excitement without ever compromising on quality. In this high-energy approach, the experience itself becomes as important as the food on the plate.
“This is a future where bold creativity, visual storytelling, and flavour innovation intersect. A clear call to chefs to push boundaries, experiment, and make every plate part of the experience.”
Culinary trends are increasingly global and colourful, drawing inspiration from multiple regions to create a curated, harmonious mix rather than a single-cuisine focus. Presentation has never been more critical: if a dish isn’t visually striking and shareable, it risks being overlooked.
Streetfood, in particular, is evolving with refinement. Chefs are exploring lighter, modern interpretations of Korean flavours, sophisticated Latin influences, layered Middle Eastern creations, and a new wave of elevated comfort food, all designed to surprise, delight, and keep guests coming back for more.
